CLIENT: UMD Theatre
ROLE: In-house designer at UMD College of Arts, Humanities, and Social Sciences
SCOPE: Read the show scripts and collaborate with directors to capture their vision for the show within the poster design.
Work within the U of M system branding and the UMD branding while still creating unique and representative work for Theatre. Creative and layout. Create a flexible design system design that can work from year to year.
Show poster designs and standardized lockup design to bring continuity to the eclectic programming
Large format season marquee poster
Samples of individual show postcards and a general promotional postcard
Self-mailer season brochure
UMD Theatre playbill lockup is based on the iconic broadway brand. The playbill started as a printed saddle-stitched booklet and then moved to a flexible folder system that allowed departments to create inserts for their programming.
Curated student artwork from the annual student exhibition featured on the cover design
